Coca-Cola sales have dropped in Denmark following a growing consumer boycott of U.S. brands, triggered by former President Donald Trump's controversial remarks threatening to seize Greenland.

Carlsberg, the Danish company licensed to bottle and distribute Coca-Cola products in the country, confirmed the decline during its first-quarter earnings report on Tuesday.

"Our Coca-Cola volumes are slightly down in Denmark," Carlsberg CEO Jacob Aarup-Andersen said during an earnings call, noting that Denmark remains the only market significantly impacted by such a boycott. He attributed the dip to Danish consumers' outrage over Trump’s aggressive rhetoric toward Greenland, an autonomous territory under the Kingdom of Denmark.

Since assuming office earlier this year, Trump had made repeated, provocative declarations about "securing" Greenland for the United States, culminating in a March speech before Congress where he threatened to claim the island "by any means necessary." His remarks sparked widespread anger and disbelief across Denmark, with many citizens denouncing the comments as colonialist and disrespectful to Danish sovereignty.

The backlash led to the rapid growth of a Danish-language Facebook group called "Boykot varer fra USA" (Boycott goods from the US), which amassed 95,000 members in a matter of weeks. As Danish consumers shifted away from American brands, local soda producers saw a dramatic surge in sales. Jolly Cola, Denmark’s homegrown soft drink, reported a 13-fold increase in sales in March compared to the previous year, according to national broadcaster DR.

While Carlsberg distributes several U.S.-owned beverage brands including Fanta, Sprite, and Schweppes in Denmark, the company said the boycott’s impact was largely isolated to Coca-Cola and had minimal effect on its overall financial results.

Despite the damage to U.S. brand reputation in Denmark, there have been no significant reports of similar boycotts in other European markets where Carlsberg operates.

Trump’s comments over Greenland continue to cast a long shadow over U.S.-Danish relations, with many in Denmark viewing them as a glaring symbol of American arrogance and disregard for international norms. (ILKHA)